Are you having trouble getting sales? Is your lead generation low? Are you cold calling until your blue in the face? Do you feel like giving up? Is your job in jeopardy? Have you read these questions before? I want to be sure you won’t have to ask them again.
I hear and see the above being asked and pondered upon from so many sales people, especially in today’s business climate! In fact, as a business owner, not only was I struggling, so were all my sales people.
Before you read on, please know that there is an answer, and it does not include you having to be an Internet wizard in order to perform.
If your like me, and my guess is you are, or you would not be reading articles like this to try to find the answer, as to how to get on or back on track and enjoy the luxuries of the sales profession. The best part is… it does not have to be as complicated as so many people are trying to make it. You must understand, the more complicated someone makes a process, the more reliant you will become on those individuals, thereby, increasing their own sales agenda.
We are going to use a little different rendition of the KISS method here- “Keep it Stupid Simple.”
The Current Sales Landscape:
1. The days of cold calling are near the end, at least for now. It is getting harder and harder to reach your target audience this way.
2. Many businesses are still set up for yesterdays lead generation.
3. If one is only selling his/her product alone, you can only win on price, and good sales people hate to sell on price alone! Thus, having value added options is a must.
4. To whom you are selling to is changing.
5. A customer knows you before they meet you.
6. Networking is essential!
Cold Calling is Losing Ground Quickly: I am beyond sure that, not only have you noticed this, but also wasted a lot of time in this area.
There are so many tools out to block this age-old tactic (voice-mail, junk-mail, spam filters, gatekeepers, etc…). If you continue down this path, you will find yourself frustrated and, most probably, out of a job. Beside the fact that this is now being considered rude and/or interruptive, you can’t afford the time nor the gas. Remember, with all of the knowledge available to you and your competitor, only those who sell efficiently and smart will win. Continue Reading