It was this morning when I walked through my garden that it suddenly struck me: network marketing resembles gardening. I guess this sounds odd in a way, therefore let me explore a bit:
Let’s say you have lived in a flat up till now and you finally fancy buying a house as you have acquired a taste for healthy and organic food and you want to grow it yourself. So you buy a house with a nice piece of land around it. Now the challenge arises - how will you go about it? Will you start digging around planting all sorts of things as they come along, like planting an apple tree and next to it in the shade sunflowers and perhaps cabbages? And as a nice contrast put rhododendron in the bright sun in a gravel area. Well, anyone only slightly conversant with gardening will know that sunflowers want bright sun and vegetables need their own space and rhododendron need a semi shaded place with deep mossy soil whereas a gravel area might do nicely for a cherry tree, plums and the like.
Very much the same thing often happens with network marketing – people who first have never run their own business get started in it, then they do the first thing that comes to their mind or that might be suggested to them by so-called sponsors who have never done anything but repeated hear-say themselves proclaiming it as expert knowledge. What makes thing more weird, they will even enter the internet and watch what they see and start spamming their information around only to find after a while that they lost friends, a lot of money but have got nowhere.
What would be the most obvious thing to do in both cases:
First, start digging for information, for people who obviously have knowledge which they can also show up – for gardening either by owning or having owned a garden, preferably with similar characteristics and in a similar climate. Why do I emphasise the similarities – well someone who is used to gardening in a cool climate up in the mountains will have to follow different rules than someone who is in a hot climate at sea level. The difference will not only have an impact on the choice of plants, but also on how they need to be handled.
This again also applies for network marketing. If you have the set goal to become successful in this industry you need to find people who, as Michael Dloughy puts it, have been in this industry for a long while, use a duplicable system, have success to show up and who are successful NOW! In the industry of network marketing this “being successful now” is a very critical point - the world has changed to such an extent that experience gained 10 or more years back will to a large extent be outdated today in a time where using the internet has become a vital business factor. Continue Reading